Stranica 1 [1]
THE HALOLD CO.
CONFIDENTIAL NOTE: the Haloid “ompany is engaged in
supremely important and secret defense projectsSe ages can naturally
not be mentioned. hey explain also certain lacks in the reporte
the Haloid Co. was incorporated in New York “ity on j
April 18, 1906. From the very start, jts management has shown
great quality of initiative and foresight. In 1955, it acquired j
the Rectigraph Co. of Rochester NY and at the same time its
Canadian subsidiary. e main plant is located in “‘ochester NYe .
By the end of last year, the Company employed only 869 peoples
C ntrary to most of its larger competitors, who have
nation-wide contacts, most of the officers and directors of Haloid
Coe live and work in pochestere This industrial center on the
Souther shore of Lake Ontario, has a population of 330.000. ‘his
is a relatively small city from the American point of viewe
Nevertheless, “ochester has the advantage of being mainly populated
by skilled workers, who by their standing are not only politicaliy
conservative but also adverse to strikes and social unreste
The fact that Haloid Coe has not its center in one of the
more popular cities has not impaired the company's sales. In the
five year period between 1946 and 1951, sales have nearly doubled,
rising from 6.7 million to 12.9 million. In 1952, further improvem nt
of sales are expected. Consequently the Company's dividents have
been increased during the same period from $ .90 a share to $1.40.
Haloid originally was specialized in manufacturing
photographic papere It still produces paper for photography,
especially the ultra-sensitifre one used by expertse Later nevertheles
it has become a leader in the photostatic field. its largest sales
touay are derived from photocopy paper and equipment. The process
consists in an acurate reporduction of writings, drawings, photo=
graphy or any print dir-etly on paper, without the help of photo¬
graphic equipment. it is extensibly used by government agencies,
in the various tranches of industry, in Universities and Librariese
It is also used very importantly as oscillograms, for seismographs,
for detecting oil deposits ana for cardiograms e
in 1948, haloid announced a completely new ana revolutionary
process, calied Xerography. it consists of taking an image on a
sheet by “dry photography", by the use of electrostatic forces ana
various chemicals. ‘the picture thus taken can be reperdauced in
a matter of minutes. haloid has more than ten patents to protect
this process and has, since 1948, been active in producing equipment
and supplies for this new techniquee
‘Haloid is spending yearly about half a million dollars on
research and has feceived grants from the government for the same
purposes ‘these studies have becn mainly undertaken for the creation
of new and more efficient technical procedures and machines, especial}
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